One broadcasting expert with decades of experience in the industry told MailOnline: 'The main Spotify podcast ranking does allow them to promote their new shows - they could be doing this for Meghan. Industry insiders have suggested that Spotify may have chosen to keep Archetypes at the top of its charts, especially given the reputed £18million deal handed to the Sussexes for content. It is a similar picture in all the Nordic countries and across Europe. Her chat with Serena is not in the top 100 at all. In Norway, Archetypes is at No 3 in the podcast chart - but its Mariah Carey episode, released this week, is the 89th most listened to episode today. In France Archetypes is no 2 in the podcast charts - but the episodes are at 34 and 62. In Germany it is No 10 in its podcast chart, but does not have a single episode in its top 100. 1 in the Spotify US chart when, in the episode chart, both releases are way down the page? Don't get it!' Another Twitter user replied and called it 'manipulation by Spotify', adding: 'They paid $18 Million, were criticised - now they want to make it seem it was worth the deal'.Īnother listener said: 'If Spotify are fudging the charts I’d be p***ed off'. One subscriber in America said: 'Why is Archetypes no. In the UK rankings Meghan's first two shows are 8 and 12 in terms of listeners - but Archetypes remains the No 1 ranked podcast in the UK, according to Spotify, with listeners questioning whether the business is 'fudging the charts'. Spotify's own data shows that more British listeners are tuning into Joe Rogan, Rob Beckett and Josh Widdecombe's show about parenting and Jamie Laing and Sophie Habboo's 'NearlyWeds' pod than Archetypes. In the US, Archetypes is ranked at No 1 in the podcasts chart despite her new episode with Mariah Carey, released on Tuesday, sitting at 12 in the episodes chart while the Duchess' first show with Serena Williams is at 25. The 'Episodes' ranking is 'determined exclusively by the number of unique listeners on that day'. Spotify has two main charts - one for its 'Top Podcast' compiled with a number of measurements including if they are 'rising newcomers' as well ‘a combination of overall follower counts and the number of recent unique listeners’.
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